Branding for R Design Studio

Ruixuan Xia
The goal of this project is to design a visual brand for Ruixuan Design Studio. The brand’s tone expresses minimalist and geometric designs, which reflect Ruixuan’s design personality and style. By creating tools to promote her graphic and product design services, she will position herself as a professional to future clients.

The theme of the branding focuses on neutral tones and geometric shapes, which create a playful, yet subtle look and feel.

Yellow is the colour of sunshine, hope, and happiness— as well as my favourite colour since I was little. It represents positivity, clarity, energy, optimism, enlightenment, and joy—all of which emphasize my personality.

The combination of simple, geometric shapes and a natural colour palette to make the letter “R” creates a modern and youthful look.